The Boston Architectural College commissioned Steven Noble to create an illustration for their new logo identity that includes symbolic elements such as worker bees constructing a beehive. Thise message connects direclty to the college which is that humanity has always had a close relationship with bees, whose honey has have been a food staple since before the dawn of civilization. As a symbol, the bees’ lifestyle mimics that of the human social order- a cooperative, productive social hierarchy.

 

The illustration was hand-drawn on scratchboard with three separate versions created to be able to be scalable in different applications such as signage (large), stationery (medium), and very small applications.